CFCAI enters the Pacific market
Like many French quality-driven companies, CFCAI has clocked up major successes on the international market.
CFCAI is already known throughout Europe (50% of our output), Africa, North and South America and Asia. Until very recently, only the Pacific was missing from the company’s export map. But no longer! A few months ago, CFCAI installed its first LAW grain dryer in New Zealand, on the other side of the world!
CFCAI now covers the five continents
“This is not just a one-off”, says Erwin Penzes, deputy CEO: “TGT, our British distributor, already had a New-Zealand cooperative as its business partner. This gave us a foothold. It’s certainly a good way in to setting up Law dryer in New-Zealand, but it’s far from enough to make a difference. Especially in our highly competitive market where the Pacific countries tend to look towards Asian or even American brands, which are far closer geographically.”
A pragmatic approach
Yet despite that handicap… “our industrial policy is based on three main principles: advanced technology, innovation and export-oriented development. We are proud of our products and know they lead the world in terms of efficiency. Greater energy-efficiency in our grain dryers was the factor that clinched the deal in this case. After only a few months of use, we know that our client is fully satisfied with the dryer’s grain drying qualities and its overall performance (LAW dryer – SBC9N FOD model). We are delighted and convinced that other cooperatives across the Pacific area will be interested now that we have made a name for ourselves.”
At the very least, we have planted the first seed.
Law Dryer in New-Zealand...
At the very least, we have planted the first seed.
